Fishing in the stream of consciousness, researchers now can detect our intentions and predict our choices before we are aware of them ourselves. The brain, they have found, appears to make up its mind 10 seconds before we become conscious of a decision -- an eternity at the speed of thought.
it would be cool if I could filter my Google Reader to not show me any posts containing the word 'SXSW' -- I couldn't care less about what happens there and it seems like everyone with a blag goes to that thing.